Food and recipe content strategy
Plan pillar guides, topic clusters, and page briefs that match diner and searcher intent.
Hassan Bin Ali (HA)
Food & Recipes Content Strategist
I write food and recipe content that holds up in a kitchen and in search.
Current project: Crumbl Cookie Menus.
About
Strong food content needs two skills that do not often meet: real kitchen knowledge and clear editorial craft.
I hold a B.S. in Culinary and Food Sciences and an MS in Communications and Writing. That mix lets me talk with cooks, food scientists, and chefs, then turn that detail into pages readers and search engines can use.
Since 2023 my focus has been semantic SEO content writing for food and recipes. I structure topics, entities, and recipe pages so they rank for real search intent without inventing facts to fill a table.
At work
Research, drafting, and recipe study behind the published pages.
Semantic SEO research
Studying advanced content writing and SEO strategy. This is the research side of building food and recipe pages that match how people search.
Drafting at the desk
Writing and revising food content in a working session. Notes stay next to the draft so claims can be checked before publish.
Recipe and cuisine study
Reading Global Kitchen Recipes for structure, technique, and cuisine context used in recipe development and food guides.
Background and experience
From dining rooms to food and recipe publishing.
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2021 to 2022
Restaurant management
Led front-of-house work in mid to upscale dining rooms.
That time taught guest habits, menu margins, allergen risk, and where kitchen flow breaks down.
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2023 to Present
Semantic SEO for food and recipes
Moved that floor experience into digital growth.
Since 2023 I have focused on semantic SEO content writing for food and recipes: topic clusters, structured recipe schema, and clear copy for culinary brands.
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Current
Crumbl Cookie Menus
My live project is crumblcookiemenus.us.
Each week I publish Crumbl’s U.S. lineup with official calories, allergens, and typical prices. No guesses.
Core capabilities
What I bring to a food or recipe content project.
Semantic SEO
Build entity-rich food pages and recipe schema so content ranks for the queries people actually use.
Recipe development
Write repeatable, kitchen-tested steps. Include accurate nutrition for home cooks and pros.
Food science translation
Explain culinary chemistry, fermentation, and food safety in plain language without losing accuracy.
Current project
Crumbl Cookie Menus is live. Here is what I write and keep current.
Weekly
This week’s Crumbl menu
Current flavors at a glance. New and returning desserts are marked. Calories and typical prices sit next to each name.
EncyclopediaPast and returning flavors
Search hundreds of Crumbl desserts. Flavors with official nutrition and allergens get a dedicated page.
NutritionCalories, ranked
Compare desserts by calories per serving. Full nutrition and ingredient guides live on the same site.
PricesBox sizes and catering
Price per cookie for each box size, Mini packs, and how catering orders usually work.
Selected write-ups
Guides from the Crumbl project. Each one uses Crumbl’s published figures.
Flavor guide
Dubai cookie vs Dubai brownie
How the Dubai-style cookie differs from Crumbl’s Dubai brownie. Includes pistachio allergens and a home recipe.
Flavor guideBrownie Sundae Cookie
Calories, ingredients, storage tips for a mousse topping, and a copycat recipe.
Data guideCrumbl store hours
Typical open and close times by day. Notes on late stores and Sunday closures.
WeeklyThis week’s flavors in depth
Each weekly dessert with Crumbl’s description, nutrition, allergens, rating, and return status.
DrinksWhich bakeries sell soda
How many Crumbl bakeries sell dirty sodas, Chargers, and Coolers in the cities we track.
ArchivePast weekly lineups
Recorded Crumbl menus, newest first. Returning flavors and frequent comebacks are marked.
Get in touch
Need food or recipe content strategy, or a note about collaboration?
Email me directly.
info@hassanbinali.com